Homepage > Solutions > Farmona Multistore

Farmona Multistore

An e-commerce platform enabling multi-brand sales in a multi-store model with central warehouse and offer management.

About the project

The manufacturer wanted to develop sales using a multi-brand model by launching additional online stores dedicated to individual product lines. Maintaining a common warehouse infrastructure and central sales management was crucial.

Maintaining consistency in logistics processes and managing varying price lists and product offerings across stores was also a significant challenge.

Problem

The cosmetics manufacturer planned to expand its offerings by introducing additional product lines operating as separate brands. The existing sales model had all products offered in a single online store, which created competition between product lines and hindered the development of independent brand identity.

At the same time, the company utilized its own warehouse infrastructure and an existing online sales system, which was not designed to support multiple stores and multiple warehouses simultaneously. The introduction of additional stores would have required significant organizational investment and the expansion of sales and logistics teams.

Solution

An integrated IT system was designed and implemented, encompassing an e-commerce platform, ERP system, and WMS. The solution enabled a multi-store sales model, where each product line operates as a separate online store.

Individual stores can use multiple warehouses located in different locations, and all sales and logistics operations are managed from one central administration panel.

An additional advantage of this solution is the ability to use the same functional interface design for subsequent stores. This means that launching a new brand within the system requires only minor configuration changes, significantly shortening implementation time and reducing platform development costs.

Farmona | System Operation Diagram
This makes it possible to centrally manage common elements such as products and inventory.

Results

Thanks to the implementation, the following results were achieved:

  • Running sales in a multi-store model for multiple brands
  • Central sales management from one system
  • Using a shared warehouse infrastructure for multiple stores
  • Improving sales and logistics coordination
  • Quick launch of new online stores

Other projects

See more

Time to get down to business, let's talk about the project.

Describe your needs and we will come back with a proposal tailored to your business.

Contact us